trade literature (Q1000)

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concept
Language Label Description Also known as
English
trade literature
concept

    Statements

    instance of
    concept
    0 references
    longer description
    Dokumenty reklamního, propagačního, obchodního nebo instruktivního charakteru, které vydávají firmy a obchodní podniky a organizace. Patří sem např. prospekty, firemní příručky, adresáře, časopisy, katalogy výrobků a veletrhů, jubilejní firemní publikace apod.
    2 references
    source
    VODIČKOVÁ-CEJPEK-1965
    location
    61
    source
    SEDLÁČKOVÁ-1993
    location
    52-53
    related item
    company information
    0 references
    trade catalogue
    0 references
    literature
    0 references
    marketing information
    0 references
    original Aleph identifier
    000000979
    0 references
    author
    Matušík, Zdeněk
    0 references
    editor
    Schwarz, Josef
    0 references
    Burgetová, Jarmila
    0 references
    created
    2003-02-10
    (February 10th, 2003)
    0 references
     
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